GREENWOOD VILLAGE, Colorado — A tragic and almost unimaginable turn of events has shaken a Colorado community after a man who spent months advocating for traffic safety improvements at a dangerous intersection was killed at the very same spot where his wife lost her life two years earlier.
Gerry Goldberg, a resident of Greenwood Village, died Monday in a crash at the intersection of East Belleview Avenue and South Franklin Street—the same location where his wife, Andie Goldberg, was struck and killed by a vehicle in May 2024.
The heartbreaking coincidence has left family members and neighbors in shock.
According to Goldberg’s cousin, Gloria, the two had planned to meet for lunch that day. When he didn’t show up, she immediately sensed something was wrong.
“Yesterday it was almost noon and I went into the restaurant, and he wasn’t there,” Gloria recalled. “I tried to call him. I tried to text him. No answer at all.”
At first, she assumed he might simply be running late. But as time passed, a growing sense of unease set in.
“I went home with a very empty feeling that something was askew because that was not like him,” she said.
Later that night, Gloria received a call from Goldberg’s sister delivering devastating news: Gerry had been involved in a fatal crash at the same intersection where his wife had died.
“I was in shock, and of course, I couldn’t sleep all night,” Gloria said. “It was just unimaginable.”
Following his wife’s death in 2024, Goldberg had become an outspoken advocate for improved traffic safety at the intersection. Determined to prevent similar tragedies, he launched a petition campaign calling for the installation of a traffic light at the busy crossing.
He spoke publicly last fall about the effort, explaining that the project carried deep personal meaning.
“Due to the death of Andie, I’ve been thinking about how much it means to me going forward that nothing like this ever happens again to any neighborhood people or anyone using that intersection,” Goldberg said at the time.
For Goldberg, the campaign was not only about safety—it was also about finding a sense of closure after losing his wife.
“It would give me a great deal of resolve for closure in the loss of my wife,” he said.
Tragically, on Monday, Goldberg was driving to meet his cousin for lunch when he became involved in a crash at the very intersection he had worked so hard to make safer. He died as a result of the collision.
The cruel twist of fate has left his family struggling to comprehend the loss.
“It’s almost like science fiction,” Gloria said, describing the surreal nature of the tragedy.
A spokesperson for Greenwood Village confirmed that the proposal to install a traffic light at the intersection is still under review.
In the meantime, city officials say they have increased police patrols and traffic enforcement in the area while continuing to evaluate long-term safety solutions for the busy roadway.
For those who knew Goldberg, his determination to protect others will remain part of his legacy—even as the community mourns the devastating loss of a man who tried to make that intersection safer for everyone.